What to change
Keep unlike actions separate unless a clearly explained combined measure is useful. The practice needs to know what each event proves and what remains unverified. Ask the supplier to list the contributing event definitions and show a fictional journey containing several of them. That example will reveal whether the same person can contribute multiple times. Rename the headline or change its construction before using it for cost-per-enquiry or growth claims.
A worked example
Illustrative example
Illustrative test: A visitor clicks a phone link and later submits a form; both actions remain distinguishable.
How to check the result
The dashboard describes measured actions without implying two independently verified enquiries.
A mistake to avoid
A combined activity count should not be presented as unique patients.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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