Marketing & search · Website help · Sitemap monitoring

A robots file advertises a retired sitemap

The site generates a new sitemap path, while the public robots file still points to the old one.

What to change

The public robots file acts as a pointer to the sitemap location. When that location changes, include the pointer in the same release and test it from the live hostname. Ask the supplier to follow the advertised address exactly, including any nested path. Keep a note of intentionally retained older locations so a future audit can distinguish compatibility support from an overlooked stale reference.

A worked example

Illustrative example

Illustrative test: Open the advertised location after a clean deployment. Repeat the check through the public hostname after deployment rather than relying on the local file.

How to check the result

The robots pointer resolves to the current intended inventory.

A mistake to avoid

Changing only a local robots file leaves the public pointer unchanged.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.