Marketing & search · Website help · Sitemap monitoring

A sitemap changes dates on every rebuild

Routine navigation updates make every sitemap entry appear freshly modified. The metadata no longer reflects meaningful page changes.

What to change

A rebuild is not necessarily a meaningful revision to every article. Ask where modification information comes from and whether it describes actual content changes or merely file-writing activity. If trustworthy page-level information is unavailable, omitting the optional field is preferable to manufacturing a history. Compare an unchanged rebuild with a genuine article edit and require the output to follow the documented policy in both cases.

A worked example

Illustrative example

Illustrative test: Run two identical builds and compare their sitemap entries.

How to check the result

The inventory is stable unless its meaningful source information changes.

A mistake to avoid

Inventing older timestamps is not a valid way to create publication history.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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