Marketing & search · Website help · Sitemap monitoring

A sitemap file cannot be fetched publicly

The local XML opens, but the public address redirects to an error page or requires access.

What to change

A sitemap can be correct on a developer's machine and unavailable on the public site. Ask for evidence from the exact address advertised to crawlers, including its response and document contents. A redirect, access challenge or missing deployment can each break retrieval for different reasons. Compare the public output with the expected inventory and assign the fix to the layer that actually serves that address.

A worked example

Illustrative example

Illustrative test: Compare the local generated file with the response received at the public URL.

How to check the result

The advertised address returns the expected public sitemap document.

A mistake to avoid

A successful local file read says nothing about public availability.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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