Marketing & search · Website help · Sitemap monitoring

A sitemap lists the same route repeatedly

Multiple content sources contribute duplicate entries. The reported page count becomes inflated.

What to change

Duplicate entries can arise when several content lists overlap. Ask the supplier to report both total rows and unique preferred URLs, then identify the source of each repeated item. The generation process should reject or deliberately consolidate duplicates rather than leave the owner to inspect large files manually. Review parameter variants separately, because two superficially different addresses may or may not represent the same approved resource.

A worked example

Illustrative example

Illustrative test: Feed one test route through two inventory sources. Retain the contributing source names so the supplier can correct the overlap where it originates.

How to check the result

The generator rejects or consolidates duplication and the reported count remains honest.

A mistake to avoid

Different query strings may require policy review rather than automatic equivalence.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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