What to change
Explain which details the practice asks insured patients to confirm. Have the billing team approve the wording and avoid interpreting an individual's policy or promising reimbursement.
A worked example
Illustrative example
A fictional clinic says insurer arrangements vary by service and practitioner. Its enquiry instructions ask patients to confirm details with their insurer and contact the billing team about the practice's booking requirements.
How to check the result
The page makes the administrative check visible without implying that a logo is a personal coverage decision.
A mistake to avoid
Avoid publishing universal instructions such as your insurer will pay when the practice cannot verify that statement for the visitor.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.
Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.