What to change
Describe the practice's verified referral rule before the booking invitation. Explain who can clarify an uncertain case without asking visitors to judge their own clinical eligibility.
A worked example
Illustrative example
A specialist service page explains that the initial appointment needs a referral received by the practice. Its booking invitation directs people without one to the team that can explain the administrative process.
How to check the result
A prospective patient can tell whether they are ready to request the appointment and what is missing.
A mistake to avoid
Do not describe a referral as optional simply because the online booking provider does not enforce the requirement.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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