What to change
Provide a practical organisational-enquiry route when there is a real recurring need. Describe the kinds of questions it handles and route patient-specific matters through approved channels.
A worked example
Illustrative example
A nearby practice asks how to refer to a visiting specialist. The page provides a professional-enquiry route for process questions and a separate approved channel for actual referral documents.
How to check the result
The sender can obtain operational information without putting identifiable patient material into a general business enquiry.
A mistake to avoid
Do not merge partnership enquiries and professional referrals merely because both originate from organisations.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.