What to change
State what requesting a callback means for this team. Confirm the practical response arrangements and avoid collecting preferences that staff cannot use.
A worked example
Illustrative example
A practice offers callbacks for booking questions during its published telephone hours. The page explains that reception makes the call and that more complex questions may need another route.
How to check the result
A visitor knows who is expected to contact them and how to resolve a missed connection.
A mistake to avoid
Do not promise an exact callback time simply because the form includes a free-text field where visitors can write one.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.