Websites & patient experience · Website help · Contact reasons

Describe how to request a callback

A visitor leaves a telephone number but does not know whether the team will call, email or expect them to ring again. Callback wording does not explain the process.

What to change

State what requesting a callback means for this team. Confirm the practical response arrangements and avoid collecting preferences that staff cannot use.

A worked example

Illustrative example

A practice offers callbacks for booking questions during its published telephone hours. The page explains that reception makes the call and that more complex questions may need another route.

How to check the result

A visitor knows who is expected to contact them and how to resolve a missed connection.

A mistake to avoid

Do not promise an exact callback time simply because the form includes a free-text field where visitors can write one.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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