What to change
Align the interpretation with the operational delay. Ask the practice team how long classification normally takes and distinguish pending cases from final outcomes. Compare cohorts with similar follow-up opportunity rather than treating every recent unclassified arrival as unsuccessful. The report should show the pending share and explain when the cohort can be reviewed again. Use aggregate or fictional examples during reconciliation so unnecessary personal details do not enter the marketing analysis.
A worked example
Illustrative example
Illustrative test: A fictional recent cohort retains pending cases instead of classifying them as failures.
How to check the result
The conclusion reflects available follow-up and clearly identifies unfinished evidence.
A mistake to avoid
Waiting for outcomes does not justify silently removing difficult unresolved cases.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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