Websites & patient experience · Website help · Referral and representative routes

Explain a referral to another organisation

A service page mentions an external partner, but visitors think their enquiry will automatically reach that organisation. The practice has only provided information about another route.

What to change

Make the handoff explicit: either the practice arranges it through an agreed process or the visitor contacts the other organisation. Verify that distinction with the service owner.

A worked example

Illustrative example

A practice provides a link to an independent diagnostic centre and says patients should contact that centre about its booking requirements. It does not suggest that completing the practice enquiry form reserves anything there.

How to check the result

Readers understand who they are contacting and whether any information has actually been passed onward.

A mistake to avoid

Do not use we will refer you as casual link text when no referral has been created or sent.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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