What to change
Make the handoff explicit: either the practice arranges it through an agreed process or the visitor contacts the other organisation. Verify that distinction with the service owner.
A worked example
Illustrative example
A practice provides a link to an independent diagnostic centre and says patients should contact that centre about its booking requirements. It does not suggest that completing the practice enquiry form reserves anything there.
How to check the result
Readers understand who they are contacting and whether any information has actually been passed onward.
A mistake to avoid
Do not use we will refer you as casual link text when no referral has been created or sent.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.