Websites & patient experience · Website help · Service transitions

Explain a service announced before bookings open

A practice introduces a planned service and invites people to learn more. The page's enthusiastic language makes visitors think appointments can already be reserved.

What to change

State what is available now and what remains unconfirmed. Offer an interest or information route only if the practice can manage it and explain what submitting it means.

A worked example

Illustrative example

A practice describes a forthcoming appointment type and lets visitors request information through a managed contact route. It does not show invented availability or imply that submitting the request secures a place.

How to check the result

The page creates a clear expectation about the current stage of the service.

A mistake to avoid

Do not invent a launch date, price or guaranteed priority simply to make an announcement feel more complete.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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