What to change
State what is available now and what remains unconfirmed. Offer an interest or information route only if the practice can manage it and explain what submitting it means.
A worked example
Illustrative example
A practice describes a forthcoming appointment type and lets visitors request information through a managed contact route. It does not show invented availability or imply that submitting the request secures a place.
How to check the result
The page creates a clear expectation about the current stage of the service.
A mistake to avoid
Do not invent a launch date, price or guaranteed priority simply to make an announcement feel more complete.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.