What to change
Describe the account requirement before the handoff. Explain its practical purpose using verified information, without making broad promises about privacy or long-term access.
A worked example
Illustrative example
A practice explains that its booking provider requires an account to manage online appointments. It separately identifies the clinical portal so an existing patient does not assume the two passwords are interchangeable.
How to check the result
The visitor understands which account is needed and where to ask for booking help.
A mistake to avoid
Avoid saying sign in with your patient account when the external service maintains a separate account system.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore websites & patient experience services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.