Websites & patient experience · Website help · Referral and representative routes

Separate patient enquiries from professional referrals

A general form accepts patient questions and referrals from professionals. Its instructions are written for both audiences at once, so neither knows which details are expected.

What to change

Describe two routes according to the sender's task. Confirm the referral channel with the team responsible for receiving documents before publishing any destination.

A worked example

Illustrative example

A practice contact page distinguishes ask about an appointment from send a professional referral. The referral route explains its submission process while the patient route provides a way to ask whether a letter is needed.

How to check the result

Each audience can choose a route without reading instructions intended for someone with a different role.

A mistake to avoid

Do not publish a generic email address for sensitive documents merely because it already handles ordinary appointment questions.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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