Keep text links distinguishable inside paragraphs

What to change

Ask for a consistent link treatment that makes linked text identifiable during ordinary reading, before interaction.

A worked example

Illustrative example

A directions paragraph includes an underlined transport-information link that is recognisable before tapping, while surrounding important words remain ordinary non-link emphasis.

How to check the result

Accept when links are distinguishable, readable and visibly focused across the actual content backgrounds used by the site.

A mistake to avoid

Colour alone can leave readers guessing which highlighted words are links and which merely belong to the brand styling.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordInspect paragraphs containing several links and compare them with plain emphasis or bold text. Identify which visual cue tells the visitor that a destination is available.Use a phone and keyboard navigation to examine default, focused and visited links. Ask the supplier to check readability against the paragraph background.Check links placed within alerts and coloured panels. A treatment that works in body text may disappear on a different background.

Evidence, open questions and decisionsNext action and responsible role

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