Websites & patient experience · Website help · Contact reasons

Separate complaints from ordinary appointment enquiries

A patient wants to raise a concern but the website offers only a sales-style enquiry invitation. The tone and questions make the complaint route difficult to recognise.

What to change

Make the practice's approved complaints information easy to identify in contact content. Explain where a concern goes without inventing deadlines, outcomes or legal obligations.

A worked example

Illustrative example

A contact page links to how to raise a concern, using calm language and the correct recipient. It separately explains that changing an appointment can still be handled by reception.

How to check the result

A reader can find the relevant process without assuming a general enquiry is the only way to be heard.

A mistake to avoid

Do not promise a particular resolution or silently redefine an approved complaints process while simplifying its wording.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare website design showing connected desktop and mobile service and enquiry layouts.
Make the service and next step clear on every screen.
Healthcare website accessibility illustrated by a focus outline, keyboard key, contrast samples and form.
Review keyboard access, contrast and understandable form fields.
Healthcare website testing with desktop and mobile forms, a checklist and success and error states.
Check complete journeys and explain failures clearly.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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