Marketing & search · Website help · Sitemap monitoring

Sitemap coverage differs from the resource directory

The directory shows more useful articles than the submitted inventory. Neither total explains its inclusion rules.

What to change

A directory and a sitemap serve different purposes, but unexplained route differences can expose publication mistakes. Ask for the specific addresses present in only one set, not just two totals. Review each mismatch with the content owner and classify it as an intended exclusion, a missing reference or an obsolete entry. Equal counts are not sufficient evidence because one missing article can be concealed by one unintended extra.

A worked example

Illustrative example

Illustrative test: Choose one article present only in the directory and trace its publication status.

How to check the result

Every difference has a documented explanation or a corrected source rule.

A mistake to avoid

Equal totals can still hide different missing and extra pages.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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