Marketing & search · Website help · Canonical and URL variants

The www and bare domain serve separate copies

Both hostname forms display the full site without a clear preferred route. Search and analytics diagnostics become harder to interpret.

What to change

Choose one hostname as the normal public address and confirm how the alternative should behave for every page family. Ask the host to demonstrate deep links, not just the homepage, because rules sometimes cover only the root. The same preference should appear in page declarations, library links and submitted inventories. Keep the alternate entry route useful for existing bookmarks and external references during the correction.

A worked example

Illustrative example

Illustrative test: Use a nested resource address to check the alternative-host journey.

How to check the result

All normal entry points consistently reach or reference the approved hostname.

A mistake to avoid

A homepage-only redirect can leave the rest of the site duplicated.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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