Let visitors reveal information shortened with ellipses

What to change

Ask for essential labels to wrap or provide an accessible, deliberate way to reveal their complete text.

A worked example

Illustrative example

Two branch names share their opening words. Their distinguishing endings remain visible or can be revealed before selection, rather than appearing only afterwards.

How to check the result

Accept when visitors can distinguish and verify all available choices without guessing from a clipped prefix.

A mistake to avoid

A browser tooltip shown only on hover does little for someone using a phone, keyboard navigation or magnification.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordFind the longest labels in cards, selectors and result lists. Compare entries that begin with the same words and identify what gets hidden.Try discovering the full label with touch, keyboard and a screen reader. Ask the supplier to avoid relying solely on a desktop hover hint.Select an entry and inspect the next screen or review. The complete chosen value should remain available so visitors can verify their decision.

Evidence, open questions and decisionsNext action and responsible role

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.