The healthcare digital library
Marketing & search resources - page 4
Browse page 4 of marketing & search resources. Practical guides and planning worksheets for healthcare teams.
Showing 73–96 of 96 resources
Marketing & search · Blog15 Jun 2026SEO Agency UK: How to Choose the Right One
Looking for an SEO company UK, London SEO agency or SEO consultants UK? This expert guide covers what to evaluate before signing a contract.
Marketing & search · Blog15 Jun 2026SEO Services UK: Complete Guide to What Should Be Included
SEO services in England and the UK should include technical SEO, content, authority building, website SEO services, reporting and GEO readiness.
Marketing & search · TopicAI SEO: How to Optimise for AI-Powered Search
AI SEO optimises content for AI-powered search. Learn how artificial intelligence SEO works and how brands build visibility across search and answer engines.
Marketing & search · TopicAI Visibility: How to Make Your Brand Visible to AI
AI visibility is how often a brand appears and is cited across AI search and answer engines. Learn how UK businesses can measure and improve it.
Marketing & search · TopicAnswer Engine Optimisation (AEO): The Complete Guide
Answer Engine Optimisation helps content become the direct answer in Google, voice search, and AI assistants. Learn how AEO works for UK firms.
Marketing & search · TopicDigital PR: Building Authority That Ranks & Gets Cited
Digital PR earns links, mentions and authority through campaigns, digital PR services and link building that support SEO and AI citations.
Marketing & search · TopicE-E-A-T: Experience, Expertise, Authority, Trust
E-E-A-T SEO means showing experience, expertise, authoritativeness and trustworthiness for search and AI, especially in healthcare and YMYL topics.
Marketing & search · TopicEntity SEO: Optimising Around Entities, Not Keywords
Entity SEO optimises around clearly defined entities so search engines and AI understand who and what you are. Learn what entity SEO is and why it powers GEO.
Marketing & search · TopicGemini SEO: How to Get Cited by Google Gemini
Gemini SEO helps your brand appear in Google Gemini and AI Overviews. Learn how Gemini chooses sources and how to get cited, from UK GEO consultancy Kay & Co.
Marketing & search · TopicGEO Meaning: What Generative Engine Optimisation Means
GEO meaning explained. Learn what Generative Engine Optimisation is, how it earns brand citations from AI answer engines and how it relates to SEO.
Marketing & search · TopicGoogle AI Overviews: How to Appear in AI Search Results
Google AI Overviews summarise answers at the top of Google search. Learn what an AI Overview is, how AI overview search works and how brands get featured.
Marketing & search · Blog14 Jun 2026How to Get Cited by ChatGPT: A Practical Guide
Want ChatGPT to recommend your brand? Learn practical ChatGPT SEO tactics to get cited by ChatGPT and rank in AI answers, from UK GEO consultancy Kay & Co.
Marketing & search · TopicLLM SEO: How to Optimise Content for Large Language Models
LLM SEO optimises content so large language models can understand, trust and cite a brand. Learn how it works and how UK businesses build visibility.
Marketing & search · TopicLocal SEO: How UK Businesses Rank Locally
Local SEO helps businesses appear when nearby customers search. Learn how Google Business Profile, local citations, reviews and location pages work together.
Marketing & search · TopicSchema Markup: Structured Data for SEO & GEO
Schema markup is structured data that tells search engines and AI what your content means. Learn what is a schema, schema markup language and validation.
Marketing & search · TopicTechnical SEO: The Complete Guide for 2026
Technical SEO services help search engines and AI crawl, understand and trust your site. Learn what is technical SEO, crawlability and advanced technical SEO.
Marketing & search · TopicVoice Search Optimisation: A Practical Guide
Voice search optimisation helps brands become the spoken answer. Learn how SEO for voice search, conversational content and answer engines work together.
Marketing & search · TopicZero-Click Search: What It Means for Your Brand
Zero-click searches end without a click to any website. Learn what zero-click search means, why it's rising, and how brands stay visible through GEO and AEO.
Marketing & search · Blog13 Jun 2026How to Rank in Perplexity AI: A Perplexity SEO Guide
Perplexity AI cites its sources on every answer. Learn how Perplexity SEO works and how to get your brand cited in Perplexity, from UK GEO consultancy Kay & Co.
Marketing & search · Blog12 Jun 2026How to Choose a GEO Agency (Generative Engine Optimisation)
Looking for a GEO agency? Learn what strong generative engine optimisation services include, what to ask, and how UK brands should choose.
Marketing & search · Blog12 Jun 2026What Is GEO? Generative Engine Optimisation Explained
A clear UK guide to GEO: what Generative Engine Optimisation is, how it differs from SEO and how brands earn citations from AI answer engines.
Marketing & search · Blog11 Jun 2026The Future of SEO: How AI Is Changing Search
The future of SEO is AI-driven. Learn how AI search, GEO, and answer engines are changing SEO, and what UK businesses should do now. From consultancy Kay & Co.
Marketing & search · Blog10 Jun 2026GEO Marketing: A Guide for UK Businesses
GEO marketing puts your brand inside AI answers. Learn what it is, how it fits your marketing strategy and how UK businesses can get started.
Marketing & search · Blog5 Jun 2026SEO vs GEO: What UK Businesses Need to Know in 2026
SEO vs GEO compared for UK businesses: the differences, why you need both, and how to build one content strategy that wins in Google search and in AI answers.