The healthcare digital library
Marketing & search resources - page 2
Browse page 2 of marketing & search resources. Practical guides and planning worksheets for healthcare teams.
Showing 25–48 of 96 resources
Marketing & search · TopicHealthcare email campaigns: define the message purpose
Healthcare email campaigns: define the message purpose. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare email campaigns: interpret results cautiously
Healthcare email campaigns: interpret results cautiously. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare email campaigns: manage audience exclusions
Healthcare email campaigns: manage audience exclusions. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare email campaigns: test mobile reading
Healthcare email campaigns: test mobile reading. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare landing pages: match the advert promise
Healthcare landing pages: match the advert promise. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare location pages: write useful local copy
Healthcare location pages: write useful local copy. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare locations: compare marketing fairly
Healthcare locations: compare marketing fairly. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare marketing dashboards: connect spend to outcomes
Healthcare marketing dashboards: connect spend to outcomes. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare marketing dashboards: define an enquiry
Healthcare marketing dashboards: define an enquiry. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare marketing dashboards: reconcile channel labels
Healthcare marketing dashboards: reconcile channel labels. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare marketing: measure enquiries and outcomes
Connect healthcare marketing reports to enquiries, qualification and bookings with clear definitions, source records and an honest review process.
Marketing & search · TopicHealthcare service launches: define launch readiness
Healthcare service launches: define launch readiness. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare service launches: monitor the first enquiries
Healthcare service launches: monitor the first enquiries. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare service launches: pause an unavailable service
Healthcare service launches: pause an unavailable service. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare service launches: prepare announcement variants
Healthcare service launches: prepare announcement variants. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare social planning: approve visual assets
Healthcare social planning: approve visual assets. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare social planning: choose a channel role
Healthcare social planning: choose a channel role. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare social planning: reuse content responsibly
Healthcare social planning: reuse content responsibly. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicHealthcare social planning: route sensitive replies
Healthcare social planning: route sensitive replies. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicMulti-location healthcare marketing: assign page ownership
Multi-location healthcare marketing: assign page ownership. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicMulti-location healthcare marketing: handle a relocation
Multi-location healthcare marketing: handle a relocation. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy marketing: create a referral sheet
Physiotherapy marketing: create a referral sheet. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy marketing: record referral sources
Physiotherapy marketing: record referral sources. Use practical checks, a failure test and a downloadable action list for healthcare teams.
Marketing & search · TopicPhysiotherapy marketing: update referral information
Physiotherapy marketing: update referral information. Use practical checks, a failure test and a downloadable action list for healthcare teams.