Give each email campaign a clear purpose
A practice newsletter combines a service launch, several unrelated promotions and a feedback request. The team cannot agree which reader action would count…
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Make your landing page fulfil the advert's promise
An advert promotes a particular assessment, but its destination opens with a generic list of all clinic services. Visitors must search again for what they…
Check the team and website are ready before a service launch
A new service page is ready, but the enquiry team has not received its routing instructions and the booking destination is still a test link. A service…
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All marketing & campaigns resources
Showing 1–24 of 33 resources, ordered by title.
Approve the exact client material used in a case study
A draft case study includes a client's name, screenshots and quotations, but the project agreement does not establish permission for those exact materials.…
Approve the image and wording of each social post together
A scheduled post uses an old logo, a photograph with unclear permission and a service claim copied from an outdated leaflet. A post is the combination of…
Ask only what a first enquiry needs
A simple introductory enquiry form asks for extensive personal information before the team knows whether it is needed. Visitors abandon the process midway.…
Build a healthcare marketing plan your team can actually use
Choose a service, find the obstacle and plan one useful marketing improvement. A practical guide to capacity, patient questions, channels and enquiry evidence.
Build case studies around a story you can evidence
A team wants to publish a dramatic success story but has only a few screenshots and no agreed record of the initial problem or result. A case study is…
Can aesthetic clinics use before-and-after photos in advertising?
A practical UK guide to consent, visual claims, image capture, Botox restrictions, evidence and withdrawal for aesthetic clinic before-and-after photos.
Can UK weight-loss clinics advertise prescription medicines online?
A UK guide to advertising weight-loss clinic services without promoting prescription-only medicines, with practical website, paid-ad and review checks.
Check the team and website are ready before a service launch
A new service page is ready, but the enquiry team has not received its routing instructions and the booking destination is still a test link. A service…
Dental Advertising Rules in the UK: GDC and ASA Guide
UK dental advertising must be accurate and not misleading. Apply current GDC and ASA guidance to websites, claims, credentials, images and social media.
Explain what case-study results can and cannot show
An outcome improved after a website launch, but staffing, pricing and advertising also changed. The draft attributes the whole improvement to the website.…
Give each email campaign a clear purpose
A practice newsletter combines a service launch, several unrelated promotions and a feedback request. The team cannot agree which reader action would count…
Give each social channel a useful role
A healthcare organisation reposts identical material on every social channel, but nobody can explain whether each channel serves recruitment, service…
Give form visitors a clear and accurate confirmation
A visitor successfully submits a form but sees no confirmation. They submit again and then call reception to check whether the enquiry arrived. An unclear…
Give professional referrers a useful service information sheet
A referrer requests a concise service summary, but the only available document is a general promotional brochure with outdated contact details. A…
Healthcare digital marketing: decide what to improve first
Choose a marketing priority from real appointment capacity, enquiry quality and website problems rather than starting with a list of channels.
Help partners find current referral information
A referral partner continues using a discontinued service sheet after a clinic changes its contact route. New website information alone has not corrected…
How can care homes use a CQC rating to get more enquiries?
A practical guide to displaying a CQC rating clearly and using it with current care, fee and contact information to support better-fit enquiries.
How to Get More Private Dental Patients: 9 Ethical Strategies
Nine practical ways UK dental practices can attract more private patients through positioning, local search, treatment content, reviews and better follow-up.
How to market a physio clinic in the UK
A practical UK guide to marketing a physio clinic through local search, useful service pages, responsible reviews, clear claims and better enquiry tracking.
How to market dental implants and clear aligners
A practical UK guide to marketing dental implants and clear aligners through local search, useful treatment pages and responsible claims.
Judge email campaigns by the action they were meant to support
A report celebrates a rise in email opens while actual enquiries are unchanged. Changes in client privacy features and audience composition may affect the…
Keep excluded contacts out of campaign audiences
An exported campaign list contains duplicate addresses and people marked as excluded in the current mailing system. A spreadsheet alone no longer reflects…
Keep important context when turning articles into short posts
A useful long article is shortened into several posts, but the shortened version loses a qualification that materially changes the meaning. Shortening an…
Keep old campaign links useful after an offer ends
A time-limited campaign ends, but saved links and old emails still send visitors to a page inviting enquiries for an unavailable offer. Old emails and saved…