Brand & design · Planning worksheet

Accessible illustrations: provide equivalent meaning

Illustrative situation

An important process is explained only through an image, leaving some readers without its meaning.

The decision

Provide a useful text equivalent matched to the image's purpose and complexity. Decorative artwork and meaningful diagrams need different treatment.

Rehearse this before accepting the change

Read the page without viewing the image and check whether the essential explanation remains.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Count informative visuals lacking an equivalent explanation.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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