Brand & design · Planning worksheet

Illustration review: protect factual meaning

Illustrative situation

A stylised image introduces a misleading relationship between steps in a healthcare process.

The decision

Review meaning separately from visual style. Have accountable subject owners check the explanation, while designers evaluate hierarchy, readability and consistency.

Rehearse this before accepting the change

Ask a reviewer to follow the depicted process step by step.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track meaning changes introduced during visual revisions.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore brand & design services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.