Brand & design · Planning worksheet

Healthcare illustration briefs: define the explanation

Illustrative situation

A team commissions decorative artwork when the page actually needs help explaining a process.

The decision

State what the reader should understand after seeing the illustration. Decide whether a diagram, annotated image or simple text would serve that purpose best.

Rehearse this before accepting the change

Hide the surrounding paragraph and ask what the illustration communicates.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Count elements that confuse the intended explanation.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare brand design kit with identity studies, colour swatches and layout guidelines.
Define a coherent identity before producing the assets.
Healthcare brand consistency across a website, appointment card and information leaflet.
Carry the same verified message across print and digital.
Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore brand & design services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.