Marketing & search · Planning worksheet

Healthcare content planning: build a realistic calendar

Illustrative situation

A monthly plan promises sixteen articles even though the only available reviewer can check two. Drafts accumulate while important service updates wait.

The decision

Plan publication around review and maintenance capacity as well as writing capacity. Reserve room for corrections and changes to existing pages.

Rehearse this before accepting the change

Remove the primary reviewer from the next planning period and check which commitments can still be met by an authorised substitute.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Compare planned publication dates with actual dates and record the stage causing each delay.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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