The decision
Choose topics from a named audience task and evidence of repeated confusion. Record where the question appeared before commissioning an article.
Rehearse this before accepting the change
Give a colleague the proposed title and ask which practical question they expect the article to resolve. Rewrite it if their answer differs from the brief.
Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.
Choose a useful measure
Track whether enquiries about that specific unanswered question decline after publication.
Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.
Your planning worksheet
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.
Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore marketing & search services or discuss your project.