Marketing & search · Planning worksheet

Healthcare service launches: define launch readiness

Illustrative situation

A new service page is ready, but the enquiry team has not received its routing instructions and the booking destination is still a test link.

The decision

Define launch readiness across the public page and the operational response. Assign a final owner who can confirm that each dependency is ready.

Rehearse this before accepting the change

Run a fictional end-to-end enquiry from the proposed launch page and verify the receiving team can identify the service and next step.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track unresolved launch dependencies at the planned release time.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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