Marketing & search · Planning worksheet

Healthcare service launches: pause an unavailable service

Illustrative situation

A newly announced service becomes temporarily unavailable, but campaign links and enquiry forms continue to invite requests without explanation.

The decision

Prepare a pause procedure that coordinates public information, campaign destinations and enquiry handling. State current options accurately without inventing a reopening date.

Rehearse this before accepting the change

Rehearse a temporary suspension and follow an old advert link, a direct page visit and the contact route to check consistent information.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Measure the delay between a verified availability change and updates to active public destinations.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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