Marketing & search · Planning worksheet

Healthcare service launches: monitor the first enquiries

Illustrative situation

The team reports a successful launch based on page views, while the first enquiries repeatedly ask a question missing from the page.

The decision

Use early enquiries to inspect whether the page and process answer the intended audience's needs. Agree who can make prompt factual corrections.

Rehearse this before accepting the change

Review a fictional set of first-week enquiries and identify which issues require a page update, an operational change or more evidence.

Use fictional examples and an authorised test environment. Record what happened, the evidence you inspected and any issue that still needs a responsible owner.

Choose a useful measure

Track repeated unanswered questions and the time taken to address verified gaps.

Agree the definition and baseline with the team doing the work. Review the result over a comparable period and note other changes that could affect it.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Your planning worksheet

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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