What to change
Classify each record against the actual organisation before acting. Separate branches can legitimately need different public entry points, while an obsolete record may require a different treatment. Ask local managers to confirm uncertain identities and keep those uncertainties visible in the audit. A useful report connects every proposed change to a verified location or organisation, instead of applying a name-matching rule that could erase a valid branch from public discovery.
A worked example
Illustrative example
Illustrative test: Two same-brand records are compared against their different actual operating addresses.
How to check the result
Every record has an explained relationship to the organisation.
A mistake to avoid
A shared brand name alone does not establish duplication.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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