What to change
Resolve identity before requesting consolidation. Compare the real organisations, operating addresses and existing ownership, rather than relying on similar names. The platform has a specific process for duplicate and ownership problems; use the route that matches the verified situation. Keep a record of which profile patients have been using so the practice can explain the confusion and avoid creating yet another record while access is investigated.
A worked example
Illustrative example
Illustrative test: Reception compares two reported profile links against the same actual operating practice.
How to check the result
The organisation has an explained identity decision and a supported resolution route.
A mistake to avoid
Separate eligible organisations can share premises without being duplicates.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.



Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore marketing & search services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.