Marketing & search · Website help · Local listing consistency

Two profiles appear to represent one practice

Staff find two similar map records and cannot tell whether they are duplicates or distinct operating organisations.

What to change

Resolve identity before requesting consolidation. Compare the real organisations, operating addresses and existing ownership, rather than relying on similar names. The platform has a specific process for duplicate and ownership problems; use the route that matches the verified situation. Keep a record of which profile patients have been using so the practice can explain the confusion and avoid creating yet another record while access is investigated.

A worked example

Illustrative example

Illustrative test: Reception compares two reported profile links against the same actual operating practice.

How to check the result

The organisation has an explained identity decision and a supported resolution route.

A mistake to avoid

Separate eligible organisations can share premises without being duplicates.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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