Marketing & search · Website help · Local listing consistency

A listing sends visitors to the old website

A public practice listing retains the previous supplier's domain, although staff use the current website every day.

What to change

The profile link is a separate public entry point with its own owner and update process. Record the exact listing before editing, because a similar name can belong to another practice. Confirm the intended destination with the organisational owner, then verify the public result outside the editing account. Keep submission and public verification as separate task states if the platform does not immediately display the change.

A worked example

Illustrative example

Illustrative test: A colleague opens the public profile and reaches the approved live homepage without using a bookmark.

How to check the result

The public action resolves correctly and the practice knows who can maintain it.

A mistake to avoid

A saved edit is not sufficient evidence that visitors receive the change.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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