Marketing & search · Website help · Local listing consistency

A directory links directly to a retired brochure

An external directory sends visitors to an old PDF instead of current information on the practice website.

What to change

Work from the incoming visitor's journey. The directory correction may take time, so decide whether the existing file needs an appropriate replacement route while that request is handled. Confirm what the brochure promised before selecting the destination. Keep the exact listing link, desired correction and directory contact together. This lets another colleague follow up without rediscovering the problem or assuming that deleting the file resolves the external reference.

A worked example

Illustrative example

Illustrative test: A visitor follows the directory's download link from a clean browser session.

How to check the result

The incoming route provides relevant current information or an explained replacement.

A mistake to avoid

Removing the file first can turn outdated information into an unexplained dead end.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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