What to change
A shared brand does not establish shared analytics configuration. Map the actual domain sequence, then ask the measurement owner to explain the supported cross-domain setup and relevant consent behaviour. Test both sides with fictional activity using the documented debugging process. If continuity cannot be supported in the present arrangement, report that limitation and choose a defensible intermediate measure rather than pretending the journey is completely observed.
A worked example
Illustrative example
Illustrative test: The reviewer can explain continuity or its known limitation at each transition.
How to check the result
The report's interpretation matches the demonstrated cross-domain behaviour.
A mistake to avoid
Referral exclusions and cross-domain configuration should not be treated as interchangeable controls.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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