Marketing & search · Website help · Attribution interpretation

An excluded referrer disappears from a partner report

A manager sees no referral row for a partner domain that the measurement configuration intentionally excludes.

What to change

Inspect the configuration before concluding that the partner sent no visitors. Ask why the exclusion was added and whether the domain still plays the same role. A transactional intermediary and an acquisition partner should not be assumed equivalent. Use a fictional visit from the exact public link to demonstrate the present treatment, then decide whether the setting or the report interpretation needs correction. Preserve the change record for future comparisons.

A worked example

Illustrative example

Illustrative test: A reviewer can explain where the partner-origin test appears under the current setup.

How to check the result

The report describes configured treatment rather than interpreting a missing row as zero traffic.

A mistake to avoid

Historical source information cannot necessarily be reconstructed after changing a setting.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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