Campaign casing splits one initiative into several rows

What to change

Adopt a controlled naming convention based on the reporting decision, then confirm which existing variants actually mean the same thing. Similar text can still describe different campaigns, so do not merge purely by appearance. Provide an approved example that staff can copy when building new links, and test the complete landing URL. Keep any historical grouping transparent so a cleaner report does not disguise an unexplained change in classification.

A worked example

Illustrative example

Illustrative test: Independent staff produce matching labels for the same brief without changing the destination.

How to check the result

Future labels are consistent and any historical grouping has an explained mapping.

A mistake to avoid

Automatic lowercasing cannot resolve labels that represent different business activities.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordExport the observed source, medium and campaign variants.Confirm equivalent meanings with the campaign owner.Create two draft links using the agreed naming example.

Evidence, open questions and decisionsNext action and responsible role

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