Marketing & search · Website help · Index eligibility

A firewall challenge blocks a public guide

Staff can read the guide, but external inspection receives a challenge or refusal. Security rules may treat that request differently.

What to change

Security controls can distinguish requests by network, browser behaviour or other characteristics. Ask the hosting owner to identify the specific blocked request and matching rule before changing protection. A narrow exception or configuration correction may be appropriate, but the evidence should include an unaffected page and a control request that should remain blocked. Avoid treating every automated request as necessarily legitimate or necessarily unwanted.

A worked example

Illustrative example

Illustrative test: Compare the affected article and an unaffected article through the same external checker.

How to check the result

The intended public request succeeds and the security owner accepts the adjusted rule.

A mistake to avoid

Disabling the entire firewall hides the cause and broadens exposure.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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