Marketing & search · Website help · Index eligibility

A public guide still carries the staging noindex

A new public guide opens normally, but inspection reports an instruction excluding it from search. The preview environment may have supplied that instruction.

What to change

Ask for evidence from the published address, not the CMS setting alone. A staging restriction may be copied into the page or supplied by the host, so changing one checkbox can leave the other restriction active. The supplier should identify which layer introduced the exclusion, correct that layer and show that future public releases will not inherit the same setting.

A worked example

Illustrative example

Illustrative test: Compare a published guide with its protected preview; only the public version should permit indexing.

How to check the result

The production HTML and headers agree, while the preview remains appropriately restricted.

A mistake to avoid

Removing preview protection everywhere creates a different exposure problem.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

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