Marketing & search · Website help · Index eligibility

A PDF is searchable despite its page being hidden

A practice removes a download link, yet the document address remains available and can still appear in search. The containing page and file are separate resources.

What to change

The containing web page cannot control access to a separate download. If the file is meant to remain public but absent from search, ask the hosting owner about a file-specific indexing response. If the file contains material that must not be public, resolve access and exposure directly; a search preference is not protection. The acceptance evidence should concern the exact file address.

A worked example

Illustrative example

Illustrative test: Use a harmless sample PDF to check the header without exposing a real private document.

How to check the result

The direct file response matches the approved availability and indexing decision.

A mistake to avoid

Hiding a link does not make the linked file private.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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