Marketing & search · Website help · Local listing consistency

A listing audit claims success without public evidence

A handover lists completed profile updates but provides only screenshots of the editing interface.

What to change

Accept corrections based on the public journey they were meant to improve. Ask for exact profile links and sample them independently, following the website action through its final destination. Return mismatches with a precise correction request instead of disputing the entire report vaguely. Where changes remain pending, require an honest status and follow-up owner. This gives the practice a reproducible acceptance process without assuming that every submitted edit has already reached visitors.

A worked example

Illustrative example

Illustrative test: A reviewer reproduces three reported corrections using only the handover information. Include a record from a less familiar directory so the sample is not limited to the easiest edits.

How to check the result

The sampled completion claims are independently reproducible.

A mistake to avoid

An edit-form screenshot demonstrates intent but not the public result.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

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Healthcare design review comparing page layouts with a grid, magnifying lens and checklist.
Review clarity and practical use before approval.
Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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