Marketing & search · Website help · Local listing consistency

A practitioner listing points to a former practice

A professional's public listing still links to an organisation with which the current affiliation has changed.

What to change

First establish who legitimately owns the profile and who can approve the association change. A practice should not claim an unrelated professional record simply to repair an incoming link. Document the exact destination and the verified current relationship, then ask the authorised owner to use the appropriate update route. The acceptance evidence concerns the public association and working destination, without assuming that every profile mentioning a clinician belongs to the employing practice.

A worked example

Illustrative example

Illustrative test: The public website action is compared with the verified current association.

How to check the result

The authorised owner resolves the inaccurate route or records the supported next step.

A mistake to avoid

Similar names are insufficient evidence that the profile concerns the same professional.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare marketing planning with an editorial calendar, audience question and campaign brief.
Start with the audience question and a clear content brief.
Healthcare marketing enquiry journey connecting a service page, message and appointment calendar.
Connect the public promise to a supported next step.
Healthcare marketing measurement illustrated by a dashboard, comparison bars and inspection lens.
Check the evidence and definitions behind the report.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

Turn the brief into a working service

Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.

Explore marketing & search services or discuss your project.

Try the free Healthcare Digital Planner to find your starting priority.