Marketing & search · Website help · Index eligibility

A preview hostname appears in search

A preview copy contains public links and resembles the main site. It may compete with the production version or expose unfinished material.

What to change

A preview environment should follow an explicit reviewer-access policy. Ask the supplier to inventory every active preview hostname and demonstrate its behaviour while signed out. Remove accidental public references from production navigation and shared materials, but do not assume that hiding those links secures the preview. The owner should receive a working reviewer route and evidence that the intended restriction survives the next deployment.

A worked example

Illustrative example

Illustrative test: Share a harmless preview link with an authorised reviewer to test the intended access route.

How to check the result

Production links point to production, and preview access follows the agreed review process.

A mistake to avoid

A canonical declaration alone should not be treated as privacy protection.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to record

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.

Healthcare SEO research with a search-results page, inspection lens, location pin and service card.
Match a useful service page to the searcher's task.
Healthcare technical SEO illustrated by a page hierarchy and connected internal links.
Give visitors and crawlers clear routes through the website.
Healthcare SEO measurement with unnumbered reporting charts, a source document and review checklist.
Read search evidence alongside useful enquiry outcomes.

Further reading

These primary sources provide additional context for the project decisions above.

Related decisions

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