What to change
Retain useful measurement only when the complete public link still works. Compare the tracked address with the clean destination and ask the measurement owner which parameters are intentional. The technical owner should explain how redirects handle those fields. Use harmless fictional campaign values for the test, and verify both the landing content and the resulting approved source information rather than treating a correctly loaded homepage as the whole acceptance test.
A worked example
Illustrative example
Illustrative test: Tracked and untracked versions reach the same intended page in fresh sessions.
How to check the result
The action works and approved campaign context remains interpretable.
A mistake to avoid
Public tracking parameters must not contain patient or recipient identities.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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