A redirect chain adds avoidable detours

What to change

Repeated reorganisations can leave a trail of addresses that no longer serve a purpose. Ask the supplier to list the full chain and confirm whether any intermediate stop is intentionally meaningful. Where it is not, point the earliest owned entry directly to the approved destination. Keep the mapping record so another supplier can understand the change, and test a historical bookmark rather than only the newest link.

A worked example

Illustrative example

Illustrative test: Test an original bookmark after two successive website reorganisations.

How to check the result

The bookmark reaches the current equivalent without redundant intermediate redirects.

A mistake to avoid

Do not delete history blindly when an intermediate destination still serves a real purpose.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordRecord every hop in the observed redirect sequence.Check whether any intermediate address has a separate business purpose.Update the earliest owned mapping and inspect the result.

Evidence, open questions and decisionsNext action and responsible role

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