A redirect sends every retired guide home

What to change

An old address carries a promise about a particular question. Redirect it to a successor only when that destination meaningfully fulfils the promise. Ask the content owner to review unmatched routes rather than sending everything home by default. The supplier's evidence should include a reason for each sampled mapping and an explicit treatment for retired material without a suitable replacement, preserving honest navigation for incoming visitors.

A worked example

Illustrative example

Illustrative test: Open an old analytics guide link and verify that its replacement addresses analytics.

How to check the result

The final page fulfils the original task or clearly handles the absence of a successor.

A mistake to avoid

A working homepage is not evidence of a relevant redirect.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordGroup retired addresses by the actual question each answered.Map genuine successors and flag pages without a useful equivalent.Test representative old links against the approved mapping.

Evidence, open questions and decisionsNext action and responsible role

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