What to change
Validate the distributed link as an entire route. Compare the approved long URL with the short-link mapping and final landing address, checking each intentional label. If the service cannot preserve the required behaviour, use an approved alternative rather than compensating with guessed reporting. Keep the final tested short link in the campaign record so staff do not accidentally distribute an earlier version that looks almost identical.
A worked example
Illustrative example
Illustrative test: The distributed short link preserves both the intended destination and approved campaign labels.
How to check the result
The test evidence concerns the link recipients will actually receive.
A mistake to avoid
A successful test of the original long URL does not validate the shortened version.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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