A temporary campaign redirect becomes permanent by accident

What to change

A temporary campaign rule needs an exit condition, not just an installation instruction. Ask which business event ends the exception and who confirms that the ordinary destination is ready again. Rehearse disabling the rule before the campaign closes. Preserve the original purpose and removal decision in the handover so the next supplier does not mistake a forgotten exception for the permanent route architecture.

A worked example

Illustrative example

Illustrative test: Open a normal guide link while the campaign rule is disabled in preview.

How to check the result

The agreed ongoing destination works and the temporary rule has an accountable owner.

A mistake to avoid

Leaving unexplained temporary rules invites later routing surprises.

Your action checklist

Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.

Decisions to recordFind the routing rule and the campaign that justified it.Confirm whether the original page is ready to receive visitors again.Rehearse removing the rule and test both campaign and normal entry paths.

Evidence, open questions and decisionsNext action and responsible role

Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.