What to change
Internal promotion and external acquisition answer different questions. Ask what the team wanted to learn from the banner tags, then choose an approved interaction measure for that placement instead of reusing arrival labels without analysis. Trace a fictional externally sourced visit through the internal link to show the current effect. Preserve the useful placement question while documenting how the revised setup keeps source interpretation coherent across the journey.
A worked example
Illustrative example
Illustrative test: The placement remains measurable and the analyst can explain the journey's source classification.
How to check the result
Internal navigation is no longer presented as an unexplained new acquisition source.
A mistake to avoid
Removing tags without considering their purpose can discard useful placement evidence.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
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Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
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