What to change
Internal search results often rearrange existing pages rather than adding a useful standalone answer. Review a sample with the content owner and decide which results are simply navigation states. Ask the supplier to implement that distinction without blocking the permanent articles beneath it. The audit should identify specific route patterns and examples, giving editors a clear reason for the choice instead of a blanket ban on search functionality.
A worked example
Illustrative example
Illustrative test: Search for two synonymous terms and inspect whether both create nearly identical pages.
How to check the result
Query routes follow one documented policy and permanent useful pages remain accessible.
A mistake to avoid
Do not remove the useful underlying articles while controlling search variants.
Your action checklist
Use these checks to prepare a discussion with your team or supplier. Tick a check when you have recorded the decision or evidence, rather than when a feature has simply been promised.
Entries stay in this page and are not submitted to Kay & Co. Download your notes before leaving; the page does not save them.
Further reading
These primary sources provide additional context for the project decisions above.
Related decisions
Turn the brief into a working service
Kay & Co. can help you scope the work, design the experience and deliver the right solution for your organisation.
Explore marketing & search services or discuss your project.
Try the free Healthcare Digital Planner to find your starting priority.